The Brief

Malt Grain & Cane is an independent whiskey bottling company that sought to combine innovation with tradition by introducing an NFT-based loyalty program. The goal was to reward loyal customers with a unique collection of NFTs that could unlock exclusive perks and access to a VIP community.

"I was very lucky to meet an amazing development company, Minthouse. They helped me turn my loyalty program vision into a reality."

Marcus Chng, Founder

The Challenge

The client’s vision involved creating a system where customers could purchase special whiskey bundles and receive NFTs as part of a loyalty program. Collecting multiple NFTs would allow customers to mint a unique “6-Gemstone Goblet” NFT, which would offer additional perks. However, the client faced the following challenges:

• Lack of Technical Expertise: The client needed a partner to handle the technical aspects of smart contract development and website integration.
  
  

• Innovative Concept: While the loyalty program concept was clear, implementing it as an NFT collection required careful planning and execution.

Our Solution

We worked closely with the client to bring their vision to life by providing the following services:

1. Smart Contract Development: We developed and deployed Ethereum-based smart contracts to facilitate the minting process, including functionality for “burning” the gemstone NFTs to mint the exclusive goblet NFT.

   
   

2. Custom Minting Website: We designed and deployed a React-based minting platform, seamlessly integrating it with the client’s requirements and branding.
   
   

3. Technical Guidance: As the client had no prior technical experience, we offered hands-on support and guidance throughout the development process to ensure clarity and alignment with their goals.

Results

The project delivered the technical foundation for the loyalty program, including:

• Functional NFT System: Customers could mint NFTs, burn them to claim the 6-Gemstone Goblet, and participate in the loyalty program as envisioned.
  
  

• User-Friendly Platform: The minting process was straightforward, thanks to the React-based website design and smart contract integration.
  
  

The client expressed high satisfaction with the delivered solution, and was featured in an article in a local whiskey-focused blog.

Key Lessons

This project highlighted the importance of:

• Collaborative Development: Close collaboration ensured the client’s vision was accurately implemented, even with limited technical expertise.
  
  

• Structured Hiring Practices: Addressing initial staffing challenges helped refine our internal processes to ensure smoother project execution in the future.
  
  

• Aligning Solutions with Market Readiness: A great technical solution alone isn’t enough without sufficient market traction or customer engagement.

Conclusion

The Malt Grain & Cane NFT loyalty program exemplifies how innovative ideas can be brought to life with the right technical partnership. Despite the brand’s challenges in gaining traction, the project delivered a functional and user-friendly solution that met the client’s goals. At Minthouse, we remain committed to transforming visionary ideas into reality through expertise and collaboration.